The Wild Elm is a brand and website concept created for the modern coffee lover. The ones who savor slow mornings, meaningful moments, and the comforting ritual of a perfectly brewed cup. It’s a space built around the idea that coffee isn’t just a drink… It’s an experience, a pause, a breath.

The vision was to design an online presence that feels warm, intentional, and grounded, echoing the atmosphere of a cozy neighborhood café. Every detail, from the color palette to the textures to the photography, is crafted to reflect the beauty of unrushed living.

This design weaves together rich espresso tones, soft neutral hues, and natural light with refined typography and gentle movement. The result is a visual identity that feels elevated yet familiar, inviting visitors to step into a world where time slows down and simple pleasures take center stage.

Tone & Aesthetic:
Warm • Slow-Living • Cozy • Intentional • ArtisanalEarthy • Ethereal • Feminine • Grounded

Project Includes:
→ 5-Page Mock Website Design (Home, About, Menu, Latte Art, Coffee Flight)
→ Brand Identity Design + Mood Board
→ Color Palette + Typography